AMEX vs NASDAQ - Similarities and Differences Assignment

AMEX versus NASDAQ - Similarities and Differences - Assignment Example To begin both Amex and NASDAQ are organizations that depend on the financial exchange. Both handle significant customers and direct exchanges with various trades. Both likewise manage the purchasing and selling of stocks. As respects to the notoriety, each is broadly known and profits by their investors.While likenesses exist, the two organizations do have clear contrasts. The significant purpose of contrast is that Amex utilizes floor trade technique; a pro framework with an incorporated breaking point request book while NASDAQ utilizes an electronic posting of contending seller cites. This distinction leads on to different contrasts, for example, exchange preparing time (more slow on account of Amex) and efficiency.As referenced prior the AMEX is a request driven consistent closeout advertise, the establishment stone of which are the market creators or â€Å"specialists†. Crafted by the masters is to encourage ceaseless exchanging by posting cites for their own record or by offering the best statements on their breaking point request book, which speak to a brought together safe for limit requests to purchase or sell stocks at indicated rates or better. Breaking point orders give quick liquidity and their significance on the AMEX can be decided by the way that about 88% of the volume on AMEX emerges from exchanges which the experts don't take an interest for their own record. Be that as it may, authorities in the AMEX are not permitted to exchange in front of cutoff orders at similar costs so their statements as a rule mirror the breaking point request book. The outcome is incidentally stale breaking point costs (in the underlying stages) after open declarations. This moderate refreshing of breaking point requests can defer corrections in the best offer and ask cites.

Write an analysis of Shakespeare's use of language in Act 1 scene 5 of Essay

Compose an examination of Shakespeare's utilization of language in Act 1 scene 5 of Twelth Night. You ought to likewise remark as fitting on the connection between language - Essay Example o-earth characters who claim to the common laborers, one next to the other with complexities of plot which would fulfill the hungers of the privileged people among the audience† (Geraghty, 2002). To make these complexities that could intrigue the nobility just as the average citizens, Shakespeare’s plays typically contained some type of discourse upon his general public and its qualities inside the content and Twelfth Night, or, What You Will is no special case. The play is a rom-com, relating the tale of a couple of twins cleaned up independently upon a similar shore, each reasoning the other is dead, which happen to come separately upon a couple of nobles and sentimental absurdity results. Through an assortment of language styles, expression and word play, Shakespeare figures out how to pass on social situation just as level of insight inside his characters so that raises doubt about the overall suppositions and originations of his day as can be seen through an investi gation of Act 1, Scene 5 of the play. This scene is perfectly separated by the appearances of two of the characters to Olivia’s house. At the opening of the scene, Feste, the house jokester, returns after an unexplained nonappearance and must appeal his way over into his mistress’ great graces. In doing as such, he makes messes with different characters present until the scene is hindered by the appearance of Viola, camouflaged as Cesario, conveying a message of affection from Duke Orsino for Olivia. The discussion among Olivia and Cesario sparkles a quick and serious enthusiasm from Olivia. In the two parts of this scene, language assortment uncovers social class just as truthfulness of aim inside the characters depicted. A case of how assortment of language style is utilized in the initial segment of this scene can be found as the language style of Feste changes relying on whom he is talking with. As he talks with individual worker Maria, his reactions are speedy witticisms dependent on sexual allusion: â€Å"He that is well hanged in this

Blog Archive Friday Factoid Kelloggs Health Enterprise Management Program

Blog Archive Friday Factoid Kelloggs Health Enterprise Management Program An often unsung  program at Kellogg is the schools  Health Enterprise Management program,  and a  star  within this program is  the Global Health Initiative (GHI)â€"co-founded by Kellogg professor Daniel Diermeier, with several students in leadership and advisory rolesâ€"in which academics, students, corporations and nonprofits create products that solve medical problems around the world. As evidence of the programs profile,  in 2006, the GHI received a $4.9M grant from the Bill and Melinda Gates Foundation to develop diagnostic devices capable of identifying the HIV virus. Another impressive experiential offering is the multidisciplinary “Medical Innovation” class, which brings together industry leaders, top faculty members and students from several of Northwestern’s graduate schools (Law, Engineering, Medicine and Business). During this two-term course, students experience the “entire innovation life cycle” from a variety of perspectives: scientific, legal and entrepreneu rial/managerial. Students even shadow surgeons and observe clinicians to facilitate their own brainstorming sessions for an innovative productâ€"an actual product is created and presented to potential investors. Clearly, Kellogg  provides students interested in health care with an opportunity to roll up their sleeves and get their hands dirty (and then sanitize them after). Share ThisTweet Friday Factoids Northwestern University (Kellogg)

What Is Emotional Reciprocity Between Mother And Child And...

Part 5: Emotions (400 words) What is ‘emotional reciprocity’ between mother and child and why is it important? What do you think would happen if there is no, or very limited, reciprocity between mother and child? Lavell and Fogel (Kerawalla (2015) found that by investigating just the gaze and development of an infant’s emotion they could categorise their facial expressions into eight sections, these are the first stages for an infant’s development. They include being natural/ simple, excited, smiling, cooing faces, being able to concentrate, keeping attention and showing signs of astonishment. Emotional reciprocity is believed to have evolved through the years because it is seen as one way humans have been able to survive. A new born†¦show more content†¦One example is when she arrived to collect him form nursery, he was not pleased to see her and did not want to go home. One reason for this could be that when he was a baby a secure attachment was not developed or he lost it once his dad left. Now that he is five this secure attachment could be developing. Words: 407 Part 6: Communication (400 words) What is meant by ‘theory of mind’? Why is it so important in understanding how infants communicate, and how does this relate to the formation of attachments? Why is attachment important in the early years? Gjersoe, N. (2015) says in section 4.2 that ‘theory of mind’ is an easy description of meta-representation. Meta-representation is when a child gains the ability to ‘reflect on their own representation’. Children around the age of three and four years old start to show a significant change in the way they think about others and the actions they make. ‘Theory of mind’ is the phrase used when a child is able to show an understanding that other children and adults sometimes have the same feelings, thoughts and beliefs and that sometimes they have different feelings, thoughts and beliefs. Right from birth babies communicate what it is they need by crying; they cry for food, if they are tired or board, they cry if they are uncomfortable or it they have a wet or soiled nappyShow MoreRelatedLiterature Review : Postpartum Depression Essay1652 Words   |  7 PagesLiterature Review Postpartum Depression Mothers who have brought into this world a blessing have been preparing themselves for a big change in their life. They have been learning and educating themselves about how to be a good mother. 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The Personality Disorder Of The Mayo Clinic - 2173 Words

History is full of tales of famous criminals, with the most brutal committing mass murder, both political and domestic. However, what is now called serial killing is something different. While there are those who hurt people or murder for profit or motive, serials killers murder for neither; their murders are rage based and usually filled with no remorse. The most entertaining and engrossing stories are usually the ones portrayed on television shows and movies. Though sadly they are entertainment for some, they are reality for others. The person or people committing these murders have a deeper mental issue, usually one that would be diagnosed in the Diagnostic and Statistical Manual of Mental Disorders (5th edition) as a Personality†¦show more content†¦One of the most dangerous personality disorders that many serial killers have personally suffered from is Antisocial Personality Disorder. As stated by the Mayo Clinic, Antisocial personality disorder is a type of chronic m ental condition in which a person s ways of thinking, perceiving situations and relating to others are dysfunctional - and destructive. These individuals often have no regard for right and wrong, are known to disregard the rights, feelings, and wishes of others, and disreputably violate the law - landing them in frequent trouble, all without feeling any guilt or remorse. They also often times have problems with drug and alcohol use, which tends to only make their impulsive and violent behavior more evident. To make matters worse, people with ASPD are notorious for being both provocative and extremely manipulative individuals, and not to mention excellent liars. These characteristics usually result in unfulfilled responsibilities related to family, work, or school. In May 2010, it was reported statistically that somewhere between 3.9% and 5.8% of men, and 0.5% and 1.9% of women suffer from ASPD in the US general population (Black, Gunter, Loveless, Allen, Sieleni, 2010). The numbers are evident in multiple studies that men suffer from this disorder more so

The Millennium Development Goals ( Mdgs ) Essay - 1659 Words

The Millennium Development Goals (MDGs) were established in 2000 to determine, focus on and put into action steps that will fight eight key areas to help underdeveloped countries. The eight targeted areas which are poverty, education, gender equality, child mortality, maternal health, disease, the environment and global partnership place attention on areas that will help the improvement and betterment of underdeveloped countries. MDGs goals and objectives are clear and concise with a development plan in place to make changes with underdeveloped and middle-income countries. Equally are all eight of the goals, but focusing on poverty, hunger and child mortality, will bring these two goals to the forefront. MDGs for poverty and hunger are looking for decreases by half between 1990 and 2015 in the amount of people in underdeveloped countries who has an income of fewer than $1 per day (UN Department of Public Health, 2010). Additionally, between the same timeframe, goals are set to decrease by half the amount of people who experience and suffer from hungriness (UN Department of Public Health, 2010). These goals were put into place in 2000, reviewed in 2015 and an updated plan to target these goals were set for 2020 (United Nations, 2015). Even though many countries are a part of the MDGs, practical and reasonable goals and objectives can be met with great emphasis, attention and action. The MDGs, even though, all goals and objectives are different, they literally allShow MoreRelatedThe Millennium Development Goals ( Mdgs ) Essay1418 Words   |  6 Pagesinitiatives have been designed with an emphasis of developing countries especially those in the Sub-Sahara. One of these initiatives is the Millennium Development Goals (MDGs). United Nations established a set of eight MDGs among which are reduction of infant mortality and improvement of maternal health (United Nations, 2000). 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Preparation of Financial Decision Making

Question: Discuss about the Preparation of Financial Decision Making. Answer: Introduction Financial management is very much important for an organization to manage all its funds. The financial statements of a company include income statement, cash flow statement and balance sheet. The income statement shows revenues, expenses, profit or loss of the company. The cash flow statement shows the inflow and outflow of cash. Balance sheet shows the assets and liabilities of the company. The main aim of the report is to analyze the financial resources of Woolworths (Atrill, 2006). Woolworths is the largest supermarket chain in Australia and operates more than 950 stores all across the country. The main aim of the company is to provide high quality products to their customers and relies on 121000, team members in support offices, distribution centers and stores in order to provide customers with superior value, range, service and convenience. Vision statement The vision of the Woolworth Company is to improve the stock returns and optimising the efficiency with ensuring the serving for the customers. Mission statement The mission statement of the Woolworth Company helps in the formation of the community with the consideration of best loved retailer. Core values The core values of the company depict the provision of the best values to the shoppers values with bringing variations in the products. The product consists of the suppliers product which is sold at the best prices with providing the best values for the consumers. The management of finance is very much important to plan for future development as well as achieving long term goals. Woolworths is the most innovative and fast growing retailers in Australia. It is important for the company to generate profits in order to provide maximum returns to their shareholders (Woolworths Online, 2016). Capital structure Woolworths has managed its capital structure with the aim of enhancing the long term value of the shareholders through its weighted average capital cost while retaining flexibility to undertake and pursue capital management initiatives. The company has maintained and achieved its strong long standing investment credit ratings grade (Helbk, Lindest and McLellan, 2010). The capital structure should be managed by appropriately utilizing its funds and choosing sources of finance. The company will generate maximum return for their shareholders with the help of appropriate capital structure. The company has long term policy of debt financing that involve: A bias towards the long term debt from capital market in order to match the long term assets Minimizing the risks of re-financing by staggering the debt maturities and utilizing diversified debt sources (Hillier, 2010). Foreign currency exposure and fully hedging rate of interest to provide certainty around the funding costs. The board of directors considered the advantages of increased certainty in funding costs and liquidity to outweigh the benefits of increased exposure to the financial markets. It may result in the weighted average costs of funding at any point being lower or higher than current spot rates of funding. WASS is the return rate that an organization must earn using all its current assets so that the company can be able to satisfy and pay its shareholders (Holton, 2012). The above discussed long term finance should be used by Woolworths. Sources of finance The long term finance refers to requirement of capital for a period more than five to ten years. Woolworth should invest in their fixed assets like land and building, plant and machinery etc. The long term finance sources that can be used by Woolworth are as follows: Equity Shares or Share Capital Equity shares are common finance source for large organizations. It is sharing of rights of ownership and considered as costly in comparison to the debt finance. It also requires los of legal formalities and the investors invest into the company through equity shares (Berk and DeMarzo, 2007). Woolworths should issue equity shares for the shareholders to increase its capital investment. Preference stock Preference share includes both debt and equity stocks. Preference shares have got priority over equity shares in terms of dividend payment and capital at the time of the liquidation. Woolworths should use appropriate mixture of investment by issuing both debt and equity shares. Debentures Debentures are considered as the cheaper source of finance in comparison to equity. The company has to pay interest to the debenture holders and requires legislation while offering to common public (Choi, 2003). Retained Earnings Retained earnings are the amount of earnings that are not paid to the shareholders but retained by the organization to reinvest in its core activities. The retained earnings should be used by Woolworths to increase their capital investment. Loan The nature of loan is very similar to the debentures except it does not involve too much issuing cost as because it is given by financial institutions or bank. It is considered as one of the most important sources of long term finance (Elliott and Elliott, 2008). Loan is considered as long term finance for Woolworths to increase its capital. Venture capital Venture capital is same as the equity shares. Woolworths can use venture capital in order to invest in new organization and do analysis continuously that will help to take decision for further investment. Gearing Ratio Gearing ratio is the general classification that compares the equity of the owner to funds borrowed by the firm. It measures the financial leverage that shows the degree to which the activities of the company are funded by the owner and creditors (Kieso, Weygandt and Warfield, 2007). Gearing Ratio = Total Liabilities/Total shareholders equity Woolworths Liquidity/Financial Health 2014-06 2015-06 Gearing Ratio 2.36 2.34 The gearing ratio of Woolworths has decreased from 2.36 to 2.34 from the year 2014 to 2015. Higher value indicates that the company has higher leverage degree ad higher degree of risk. The gearing ratio of Woolworths has decreased which means that the leverage degree has decreased (Leonard, 2007). Higher leverage indicates high level of debt in comparison to the equity of the shareholders. Therefore, organizations with higher gearing ratio have higher amount of debts to service. Capital Structure Theories The capital structure theories help in depicting various types of proportions with the consideration of the financial leverages and henceforth the equity, debt and the preferences are described. A capital structure theory focuses on the maximization of shareholders value and thereby the financing mix is created. MM Theory The MM theory is a part of the capital structure theory in which irrelevance proposition is assumed that consists of no taxes and no bankruptcy costs. The weighted average cost of the capital seems to be remaining constant with thereby considering the changes in the capital structure. Pecking Order Theory The Pecking Order Theory is defined on the basis of three sources of funding which are seemed to be available for the firms that are the earnings, debt and the equity. In this part the retained earnings creates no adverse problems and thereby the debt is seemed to be creating a small amount of the selection problem. Trade off Theory The trade off theory refers to the idea that the company chooses how much debt and equity finance is used for balancing the costs and the benefits. It basically helps in entailing the offsetting costs of the debts which is seemed to be created against the benefits. It primarily deals with the two concepts that are the cost of financial distress and the agency costs. Agency Theory The agency theory in terms of finance is defined as the relationship or the bonding created for the management of the organisation or the company. Corporate executes and the shareholders of the company become the main examples for describing the agency theory. It also helps in describing the main challenges revolving round the agency relationships and thereby the personal goals are fixed. Risk Characteristics Woolworths can use long term finance sources in order to increase its finance and investing into its core activities. Equity share can be used for fianc but is more costly in comparison to debt finance and not easy to increase the company as it requires lot of legal formalities (El-Masry, 2007). The risk associated with debenture issue is that the company has to pay fixed interest to shareholders even if the company suffers losses. Taking loan from banks or financial institutions is also considered as fixed liabilities as because the company has to pay interest and principle loan amount. The payment of preference shares can be delayed for some reasons but cannot be ignored as because it has more priority over equity shares (Fischer, 2010). However, Woolworth has to raise its finance with the help of long term finance in order to achieve the future goals. It is important for the finance department to determine and evaluate the sources of finance in order to achieve the companys object ives. The major drawback of the long term debt is that it restricts the monthly flow of cash which also increases the risk for the company. The increase in liabilities imposes major threats to the companies that should be kept in mind while using the long term sources. Liquidity Management The management of liquidity is very much important for a company in order to operate its business without any risks. Managers, lenders investors look into the financial statements busing the liquidity ratios to determine and evaluate the liquidity risk. Liquidity Ratios Liquidity/Financial Health 2014-06 2015-06 Current Ratio 0.95 0.84 Quick Ratio 0.21 0.23 Debt/Equity 0.4 0.28 The current ratio and quick ratio of Woolworths is below one which shows negative sign for the company. The ability of paying off its obligations has decreased in both the year 2014 and 2015. The debt to equity ratio is below one which means that the debt level of the company is not so high. Working Capital Management Working capital management refers to the accounting strategy of a company designed and to utilize and monitor two components of the working capital, current liabilities and current assets to ensure that the company is operating efficiently. The main objective of working capital is to ensure that the form always maintains sufficient flow of cash to meets its short term obligations and short term costs. It involves monitoring of flow of cash, liabilities, and assets through ratio analysis (Moles, 2011). The ratio analysis includes working capital ratio, inventory turnover ratio and collection ratio. It is important for the management department to manage working capital as it helps to improve financial operation of the company and also helps improve the profitability and earnings. The working capital management includes inventory management, account receivable management and account payable management. Therefore, it helps to manage flow of cash, current assets and current liabilities o f the company. The collection ratio estimates how efficiently the organization manages its account receivable. It estimates average number of days that the company takes receive payment or covert its sales into cash (Moretto, 2008). In order to operate with efficiency and maintaining a high working capital level it is important for the company to balance carefully inventories and also meeting the needs of the customers. The capital cost utilized on the working capital should be minimized in order to achieve high profitability. The cost of capital can be minimized by using long term finance in an appropriate mix. The investment return made in the current assets should be more than weighted average capital cost in order to ensure maximum returns for the company (Smart, Megginson and Gitman, 2004). Working Capital Ratio = Current Assets/Current Liabilities Woolworths Liquidity/Financial Health 2014-06 2015-06 Working Capital Ratio 0.95 0.84 The working capital ratio is also known as current ratio that helps to measures the ability of the organization to pay off its obligations with its current assets. It is more important to the creditors as because it shows the level of liquidity of the firm. Current assets helps to pay off the current liabilities efficiently as because it can be easily converted into cash. The working capital ratio of Woolworths has decreased from 0.95 to 0.84 from the year 2014 to 2015. The higher the ratio is more favorable. The ratio below one is considered risky by investors and creditors because it shows that the firm is not operating efficiently and will not be able to cover its debt (Spiceland, Sepe and Nelson, 2011). The working capital ratio below one shows negative performance by the company as it is referred to as the negative working capital. Therefore, the company is not appropriately managing its operations. The company has to manage its short term finance in order to increase its effici ency. The short term finance that should be managed is as follows: Bank overdraft The financial institutions provide bank overdraft facilities in which a company can withdraw amount in excess of their available balance (Stittle and Wearing, 2008). It will help the company to finance its operating activities in short run. Trade Credit Trade credits are provided by the suppliers to their customers. It is referred to as the number of days that the seller would allow before due payment. Lease Woolworth can use assets on lease which means that the company can use the assets without purchasing it (Vance, 2003). The sources of short term finances should managed by the managers of Woolworths in order to operate its activities efficiently and effectively. An efficient management of working capital is very much important for a company to operate its activities efficiently (Wolf, 2008). Key Ratios - Efficiency Ratios Efficiency 2014-06 2015-06 Collection period 35.85 39.91 The collection period is the time period that the company takes to receive payments from the debtors. The collection period of Woolworths was 35.85 in the year 2014 and 39.91 in the year 2015. The management of cash is very much important for a company. It is the process to collect and manage cash which ensures financial stability of the company. It involves not only avoiding the insolvency but decreasing the account receivables, choosing appropriate short term investment and increasing cash to improve position of the company. Dividend Policies Dividend polices plays a vital role in distributing the retained earning obtained from the overall sales and other key activities of the company. Dividend polices is primarily signifies to the explicit and implicit decision of the shareholders related to the retained earning which should have distributed or divided to the shareholder of the organization (Wood and Sangster, 2005). The primary objective of the dividend policy is share the relationship between the organization dividend policy and the overall market value of the basic stock Date Dividends 3/2/2016 0.6286 9/9/2015 1.02857 3/18/2015 0.9571 9/10/2014 1.02857 3/17/2014 0.928571 9/9/2013 1.01429 3/18/2013 0.885714 9/10/2012 0.957143 3/19/2012 0.842857 9/12/2011 0.928571 3/21/2011 0.814286 9/13/2010 0.885714 3/22/2010 0.757143 9/7/2009 0.8 3/23/2009 0.685714 9/1/2008 0.685714 3/20/2008 0.628571 8/31/2007 0.557143 3/22/2007 0.5 9/4/2006 0.442857 3/27/2006 0.4 9/1/2005 0.385714 3/24/2005 0.342857 8/30/2004 0.342857 3/22/2004 0.3 9/4/2003 0.3 3/27/2003 0.257143 9/4/2002 0.257143 3/27/2002 0.214286 9/6/2001 0.214286 3/29/2001 0.171429 9/8/2000 0.185714 3/30/2000 0.142857 9/9/1999 0.142857 3/30/1999 0.114286 9/7/1998 0.128571 3/26/1998 0.114286 9/11/1997 0.128571 3/25/1997 0.1 10/10/1996 0.114286 3/28/1996 0.1 10/18/1995 0.114286 4/3/1995 0.085714 11/2/1994 0.085714 3/29/1994 0.085714 11/1/1993 0.085714 Graphical representation Dividend is considered to be a significant part of the company retained earning distribution. The board of director of the Woolworth confirmed and assures a final dividend per share of 72c outcome in the overall total dividend of 139c for the financial year 2015 with an average increase of 1.5% on the given fiscal year (Hafer and Hein, 2007). The overall payment of the April 2015 and October 2015 dividends will have the expected return on around 1.8$ billion and $0.8 billion in the overall franking credits to shareholders. Woolworth Limited expected to get a return of around 1.9$billion of franking credit which is available for the key future distribution. Profitability of the company Profitability 2014-06 2015-06 Tax Rate % 30.06 30.33 Net Margin % 4.02 3.53 Asset Turnover (Average) 2.62 2.46 Return on Assets % 10.56 8.66 Financial Leverage (Average) 2.36 2.34 Return on Equity % 25.43 20.35 Return on Invested Capital % 18.79 15.4 Interest Coverage 13.65 13.04 Profitability ratio help to provide a clear and precise idea about the company financial position and huts help to throw light on the company profit and loss margin on the basis of the profit and loss statement. Profitability ratio includes tax rate, net profit margin, asset turnover, return on asset, financial leverage, return on equity, return on invested capital and interest coverage ratio. The profitability ratio of the company is measure and calculated on the basis of the profit and loss statement. The ratio calculated over here is compared with the two year 2014 and 2015. The two financial year ratio which helps to throw light on the profitability aspect of the company is considered (North and Caes, 2012). The tax rate of the Woolworth for the year 2014 and 2015 remained constant with mild increase which helps to throw light that the company is making profit. Net margin of the company is expected to be decreasing as the net profit margin of the company is year 2014 is more comp ared to 2015. Asset turnover ratio helps to provide the clear image of the management of the company in managing its resource effectively. Asset turnover ratio and return on asset both seems to be decreasing with a constant rate. Return on equity, return on invested capital and interest coverage ratio seems to be gradually decreasing at a constant rate which signifies that the company inability to manage its asset and other key resource effectively for the year 2015 which resulted in the decline of the all the key ratio of profitability. Minskey Analysis Minskey analysis of Woolworth describes the financial position of the company. Hedge finance shows the flow of income that is expected to meet the financial obligations in each period. Speculative finance states that the company should roll over the debt because the flow of income is expected to cover oly interest costs (Wolf, 2008). Ponzi finance shows that the flow of income wont even cover the interest cost so that the organization should borrow sell off the assets to service its debts. Recommendations The overall performance of Woolworths has decreased from the year 2014 to 2015. Therefore, it is important for the company to take necessary steps in order to increase efficiency and profitability of the company. The investors can invest into the company as the net profit margin of the company is positive and has built its reputation in the market. Conclusion The financial statements of Woolworths help to calculate financial ratios as well as analyzing the financial health of the company. The working capital ratio of the company shows that the company need to steps in order to increase their efficiency. The profitability ratio also shows the profits earned by the company and financial performance in the year 2014 and 2015. The net profit margin has increased which means that the profit of the company has decreased. The asset turnover has decreased slightly which means the company is not utilizing its assets appropriately. Return on equity and return on invested capital has also been decreased which means that the company was not efficient to generate returns on the invested capital. Therefore, overall the performance of Woolworths has decreased from the 2014 to 2015 which imposes major challenge for the company. However, the performance of the company has fallen slightly which need to be focused by the management department of the company . The debt level is not so high and the investors can invest into Woolworths. References Atrill, P. (2006).Financial management for decision makers. Harlow, England: FT Prentice Hall. Berk, J. and DeMarzo, P. (2007).Corporate finance. Boston: Pearson Addison Wesley. Choi, F. (2003).International finance and accounting handbook. Hoboken, N.J.: J. Wiley. Elliott, B. and Elliott, J. (2008).Financial accounting and reporting. Harlow: Financial Times Prentice Hall. El-Masry, A. (2007).Managerial finance. Bradford: Emerald Group. Fischer, F. (2010).The application of the controllability principle and managers' responses. Wiesbaden: Gabler. Helbk, M., Lindest, S. and McLellan, B. (2010).Corporate finance. New York: McGraw-Hill. Hillier, D. (2010).Corporate finance. London: McGraw-Hill Higher Education. Holton, R. (2012).Global finance. Abingdon, Oxon: Routledge. Kieso, D., Weygandt, J. and Warfield, T. (2007).Intermediate accounting. Hoboken, NJ: Wiley. Leonard, B. (2007).Managerial finance. Bradford: Emerald Insight. Moles, P. (2011).Corporate finance. Hoboken, N.J.: Wiley. Moretto, E. (2008).Managerial finance. [Bradford, England]: Emerald. Smart, S., Megginson, W. and Gitman, L. (2004).Corporate finance. Mason, Ohio: Thomson/South-Western. Spiceland, J., Sepe, J. and Nelson, M. (2011).Intermediate accounting. New York: McGraw-Hill Irwin. Stittle, J. and Wearing, B. (2008).Financial accounting. Los Angeles: SAGE Publications. Vance, D. (2003).Financial analysis decision making. New York: McGraw-Hill. Winters, D. (2008).Managerial finance. [Bradford, England]: Emerald. Wolf, M. (2008).Fixing global finance. Baltimore, Md.: Johns Hopkins University Press. Wood, F. and Sangster, A. (2005).Frank Wood's business accounting 1. Harlow, England: FT/Prentice Hall. Hafer, R. and Hein, S. (2007).The stock market. Westport, Conn.: Greenwood Press. North, C. and Caes, C. (2012).The stock market. New York, NY: Rosen Pub. Steele, J. (2008).The Market. New York: Hyperion. Woolworths Online. (2016).Woolworths Supermarket - Buy Groceries Online. [online] Available at: https://www.woolworths.com.au/ [Accessed 4 Sep. 2016].

Comparison Of Movies And Books Essays - English-language Films

Comparison Of Movies And Books Many people compare an English literary work to different movies of their time. An example of this is Pygmalion by Bernard Shaw. A story about a woman transformed into a spectacular beauty pushed into royalty, but never loses her identity, is very similar to a movie directed by Don Bluth called Anastasia. Bernard Shaw's play Pygmalion and Don Bluth's movie Anastasia, show that one can change a person's appearance, but the person deep within has never left the surface. The two have a large array of similarities and differences. What is also fascinating is that the background of both the English writer and director are very similar in how they began. I will compare both movie work and literary work of two exceptional people. Bernard Shaw was born in Dublin on July 26, 1856. He was essentially shy, yet created the persona of G.B.S. The showman, controversialist, satirist, critic, pundit, wit, intellectual buffoon and dramatist (http://www.sites.netscape.net/bernardshawinfo) . Shaw grew up in a family with a drunken father, whom worked in a corn mill, a mother whom left home when he was fourteen. Bernard never went to school past the age of fourteen. After his mother left his father had gotten worse (http://www.spartacus.schoonet.co.uk/jshaw.htm) . So he embarked on a journey to London in 1876, where he would become an active Socialist and a brilliant platform speaker. His heart was in writing and seven years later he wrote five unsuccessful novels. He was successful with his journalism; he contributed Pall Mall Gazette (http://www.sites.netscape.net/bernardshawinfo). One of the many people that influenced him in his newspaper career was William Stead. Shaw attended a lecture on nationalization that was gi ven by Henry George, which had a profound effect on his ideas of socialism. In the year of 1884 he joined the Fabian Society and in 1885 the Socialist League. Bernard gave a lecture on socialism on November 13th which would result in the Bloody Sunday Riot. Shaw was considered one of the best writers of his time. He wrote many plays such as Arms and the Man (1984), Satirizing romantic attitudes toward love and war. In 1897 The Devil's Disciple, a play on the American Revolution, was produced with great success in New York City (http://www.sites.netscape.net/bernardshawinfo). He also wrote a play known as Pygmalion, which satirizes the English class system through the story of a cockney girl's transformation into a lady at the hands of a speech professor. The movie My Fair Lady was produced to amplify what Pygmalion was all about. Of Shaw's later plays, Saint Joan (1923) is the most memorable; it argues that Joan of Arc, had to be killed because the world was not yet ready for her. Among Shaw's other plays are John Bull's Other Island (1940), The Doctor's Dilemma, Fanny's First Play, Back to Methuselah, The Apple Cart, Too True to Be Good, and The Intelligent Woman's Guide to Socialism and Capitalism (http://www.spartacus.schoonet.co.uk/ jshaw.htm). Bernard conducted a strong attack on the London Theatre and was closely associated with the intellectual revival of British theatre. His many plays fall into several categories: Plays pleasant, Unpleasant Comedies, chronic- plays metabiological Pentateuch. Don Bluth was born into a family of seven children in El Paso, Texas. After watching Snow white and the Seven Dwarfs he found his calling. From the age of six he could always be found drawing (http://www.movies.yahoo.com/shop?d=hc&id=180001539&cf=bios) . His family moved to Santa Monica, California, and upon graduation from high school he took his drawings to Walt Disney studios in Burbank. He accepted a position as an in betweener. He worked with Disney from 1955 through 1956 on the classic motion picture ?Sleeping Beauty?. He continued his education at Brigham Young University, studying English literature. In 1977, he returned to Disney Animation Department as an Animator. He was promoted within two years to Directing Animator and to Producer/ Director the following year. From 1971 to 1979 he worked on ? Robin Hood?, ? Winnie the Pooh and Tigger too?, ?The Rescuers? and the ?Small One? (http://www.movies.yahoo.com/shop?d=hc&id=180001539&cf=bios) . He has created many prestigious animated films and laser disc video games. He was usually known for his animated movies that showed fun, laughter, togetherness, and teamwork. He is known to a

Rodhocetus Facts and Figures

Rodhocetus Facts and Figures Name: Rodhocetus (Greek for Rodho whale); pronounced ROD-hoe-SEE-tuss Habitat: Shores of central Asia Historical Epoch: Early Eocene (47 million years ago) Size and Weight: Up to 10 feet long and 1,000 pounds Diet: Fish and squids Distinguishing Characteristics: Narrow snout; long hind legs About Rodhocetus Evolve the dog-like whale ancestor Pakicetus a few million years, and youll wind up with something like Rodhocetus: a larger, more streamlined, four-legged mammal that spent most of its time in the water rather than on land (though its splay-footed posture demonstrates that Rodhocetus was capable of walking, or at least dragging itself along on solid ground, for short periods of time). As further evidence of the increasingly marine lifestyle enjoyed by the prehistoric whales of the early Eocene epoch, the hip bones of Rodhocetus werent fully fused to its backbone, which endowed it with improved flexibility when swimming. Although its not as well-known as relatives like Ambulocetus (the walking whale) and the above-mentioned Pakicetus, Rodhocetus is one of the best-attested, and best-understood, Eocene whales in the fossil record. Two species of this mammal, R. kasrani and R. balochistanensis, have been discovered in Pakistan, the same general locality as most other early fossil whales (for reasons that still remain mysterious). R. balochistanensis, discovered in 2001, is especially interesting; its fragmented remains include a braincase, a five-fingered hand and a four-toed foot, as well as leg bones that clearly couldnt support much weight, further evidence for this animals semi-marine existence.

Public Health Core Areas and the BSPH Program Essay

Public Health Core Areas and the BSPH Program - Essay Example Evidently, most women in Fulton County did not frequently or, even worse, have never gone or were not able to receive mammography screenings; they have been in the waiting lists for a long time. They eliminated the list and three hundred women received early mammography screening through the funds that Atlanta affiliate organization won (Schmid, 2011). American Public Health Association had a meeting on 2009 November 7-11 in Philadelphia, PA, and it was their 137th meeting. The meeting was about â€Å"The American Public Health Association† and the â€Å"Institute for Public Health and Water Research† coming into partnership and focusing on the importance of water; they had concerns which involved protecting public health. The partnership meant to have happened before the official World Water Day. They wanted to ensure safety in public health through the consumption of clean and safe drinking water (Schmid, 2011). â€Å"American Public Health Association† had their 128th meeting on 2000 November 12-16 in Boston, MA. The meeting was about issues concerning health disparities, for instance, how to eliminate the health disparities. The first thing to be undertaken in order to eliminate health disparities was to implement health reforms from a public health point of view. Another aspect of eliminating disparities that was suggested is that the health system of the nation needed reforms. In addition, they suggested that there be provision of more affordable health care services that are in line with promoting health and preventing diseases (Schmid, 2011). â€Å"American Public Health Association† had a meeting with Committee on Women’s Rights on 2006 November 4-8, in Boston, MA; it took place for the 134th time. The meeting was about empowering women and activities that were going to take place due to the efforts of the Committee on Women’s

DISCIPLESHIP MINISTRIES PROJECT Essay Example | Topics and Well Written Essays - 3750 words

DISCIPLESHIP MINISTRIES PROJECT - Essay Example It has been proclaimed that motivating people to pray a prayer is not enough to attain spiritual well-being. Hence, it has been ascertained that the entire humankind should be offered with opportunity to become disciples of Lord Jesus Christ. It has been affirmed in this regard that the first step to become a disciple of Lord Jesus Christ is to know about the Gospel. Discipleship, in its simple meaning, can be defined as serving God through a spiritual life dedicated to the church by taking some additional responsibility of preaching God’s words. Discipleship is not limited to taking people to the savior or just baptize them. However, it is equally important to teach them the God’s word so that they can have a prosperous life. At the same time, the truth learned should be practiced in daily lives in order to serve Jesus. It can be affirmed in this regard that discipleship is must be cultivated from heart and mind and not as a coercion. In Christianity, it is believed th at such practice can make an individual a true disciple of Lord Jesus Christ. The role and responsibility of teacher in discipleship is thus extremely crucial. The teacher should not only put emphasis on teaching the Biblical doctrines, but it is equally important for the educators of discipleship to make the learners or followers aware of Christ’s verses. It is also important that teachers concerning with discipleship not only encourage disciples to attend the Church on Sundays, but they should make sure that disciples are able to depict their gratitude to God whenever possible and maintain peace in their life1. Focusing on these aspects of discipleship, this paper entails to design a comprehensive ministry plan for Church of God in Christ with the purpose of encouraging people to acquire Biblically sound knowledge and insights for attaining spiritual well-being in their life. Scriptural Foundations Church of God in Christ believes that Bible is the ‘word of godâ€℠¢ and it comprises pleasant and satisfactorily comprehensive system of principle. It believes that Bible is the only right in every matter and avow in the life of a human. Church of God in Christ is guided and validated by Thessalonians 2:14 and Pauline Epistles passages. According to Thessalonians 2:14 passage, â€Å"for ye, brethren, became imitators of the churches of God which are in Judaea in Christ Jesus: for ye also suffered the same things of your own countrymen, even as they did of the Jews†2. Church of God in Christ thus teaches that Jesus is the only arbitrator between God and human where no redemption exists. It believes in Holy Spirit who acts as representatives of God that equips, authorizes, leads and directs the church. Church of God in Christ also believes in angels, who are considered as messengers sent by the God and who assisted in the establishment of Old Testament as well as the church. As per the belief, angels exist basically in spiritual monarchy and are structured based on responsibilities and activities in God’s kingdom. Church of God in Christ considers demons as evil or impure spirits. These demons are referred as â€Å"fallen angels† and exist as challengers to the God’s persistence and determination. Church of God i

Ethnic Group and Diversity Essay Example for Free

Ethnic Group and Diversity Essay According to information provide by ask. com â€Å"Cultural diversity has affected society many ways. It has affected everything from how we speak to the clothes we wear and the food that we eat. † â€Å"America is widely known as the melting pot of the world. This means with immigrants coming and going so rapidly over history, we have a very diverse nation. † Some of the benefits of such a diverse nation is that we can learn from each other. We are able to learn of the languages, culture, and backgrounds of others. Having such a diverse nation allows us to see that all humans are equal. According to chacha. com â€Å"Cultural diversity best illustrates the want for equality. † This diversity that we have in the United States has allowed for so many learning experiences from each other. In the schools our children are learning from each other. Without diversity children would not learn that there are different people in the world. One of the negative impacts from such diversity is prejudice. There are groups that are still teaching children and adults that not all people are equal and this is a sad and unjust way to teach someone. What will U. S, Population look like in the year 2050? â€Å"The results of the 2010 U. S. Census project that the racial and ethnic makeup of the United States will undergo dramatic changes over the next few decades. In particular, by the year 2050 there will no longer be any clear racial and ethnic majority because the most rapidly growing number of residents in our nation today are of Hispanic and Asian descent. † This according to: The Center for American Progress. Also according to The Center for American Progress: The United States is undergoing a remarkable and profound demographic shift. Today, in eight states across our union, the majority of children are children of color. This by itself is not significant, but what is worth noting is that the very communities that are growing are the ones that are experiencing significant obstacles and disparities. Sadly, this too is unsurprising. For too long we have been watching the racial and ethnic disparities in education, employment, health, and wealth widen. We know the stories well. Communities of color suffer from high dropout rates, economic insecurity, and lack of health care while wealth gaps rise to record highs between whites and communities of color—the largest gap, in fact, since the government began publishing such data. We know so much about these challenges in part because of the comprehensive work by groups that focus on closing these gaps and in part due to the work of demographers who outline the urgency of reducing these disparities before we reach a point in American history when communities of color together make up a numerical majority. But there is a pressing need today to analyze the implications of the demographic change for local and national policy. We need to better understand how local communities are managing these changes in the face of daunting obstacles so that ultimately we can outline a positive vision of what our country could look like in 2050 if we truly work to close the gaps that exist over the next 40 years. Doing so will enable our nation to harness the full talent and drive of all our people. Progress 2050, a project of the Center for American Progress, seeks to do just that by: Working with the Center’s policy teams to create a more informed and inclusive policy agenda Exploring the implications of this demographic change for our economic, political, and cultural landscape Fostering a localized dialogue about the challenges and opportunities of diversity in communities across our country Helping craft a policy framework and narrative squarely focused on the opportunities of diversity for the future prosperity and well- being of our nation. Without open and frank discussion about the opportunities and challenges of diversity, anxieties about where our country is headed combined with the coming demographic change may generate more division and disturbing stories that counter the fundamentals of American democracy. We as a nation have been down this road before many times as wave upon wave of new immigrants, new Americans, arrived on our shores—often to face brutal discrimination and hardship. We triumphed each time, sometimes after many decades of discrimination, enabling the latest generations of Americans to assimilate and thrive, breathing new life into our economy and our democracy. But the stakes are even higher today. Today, discrimination abounds Escalation in voter suppression tactics. Hate crimes. Anti-immigrant sentiment. And a general sense across the country that our federal, state, and local governments and social and economic institutions are failing to provide the leadership needed to move us meaningfully beyond the economic crisis of the Great Recession. Progress 2050 is uniquely positioned to counter these challenges by offering an alternative. Certainly a progressive voice is needed now. We cannot allow the conversation about the future of this country to be dominated by voices on the right who advocate a very narrow definition of the American ideal. The demographic shift is a reality we must accept and embrace. And a clear vision of where we want our country to be in 2050 and how to get there is urgently needed . Working in collaboration with progressive and civil rights organizations, Progress 2050 will help devise that path forward. If there are not changes made in policies for the poorer people and not just ethnic groups, but all poor people I feel that the United States will lose chances to make a better nation. It would be better to figure out how to advance the poorer people so that they would be an investment to our own Country. Including the people that are already citizens here that were born citizens here. I know that immigrants are offered money to begin their own businesses, why not offer that to citizens that are already here as well that can not afford the cost to start their own business. † What Challenges does the United States face due to the diversity of its people? â€Å"For all the platitudes about melting pots, mosaics, and rainbow coalitions, many regard the browning of America as a profoundly disturbing trend. Miscegenation is still regarded as culturally taboo on Main Street. As recently as 20 years ago, some states still had laws in place forbidding interracial marriage. † Scott London also said â€Å"Many people complain that miscegenation waters down their culture. Some Jews, for example, blame the disintegration of Judaism on the growing rate of interfaith marriages in America. Similarly, a number of Indian tribes are concerned that thinning bloodlines will lead to the statistical extermination of their people. A century ago, half of all Indians in the U. S. were considered full-bloods. Today the number is down to about 20 percent. On Indian reservations, there is now a suicide problem among young half-breeds who dont feel sufficiently pure. Also from an article from Scott London: â€Å"As writer Richard Rodriguez has pointed out, â€Å"we have never had an especially rich vocabulary for miscegenation. † While other cultures speak of themselves as mestizos, mulattoes, and creoles, we persist in referring to ourselves using clumsy designations like Asian-American, African-American, Native American, and even Anglo-American. Curiously, the 1990 census form had boxes for white, black and other, but not for multiracial. Bureaucrats in Washington are now preparing a form for the 2000 census. It seems that as much as the United States thinks it is ready for more diversity we as a Country are not. More still must be done to include all races and ethnic backgrounds. From the way things seem one day we may just be all one big mixed race. What are the benefits of such a diverse society? There are many benefits to having such a diverse society. Some of these include learning from each other. Learning thins such as cultural differences and the why of it. We can even learn languages from each other. In a culturally diverse nation we learn that all humans are the same with just different backgrounds. Our children then do not even realize that there ever was a place in American history where others were treated as less than human. In an article by Scott London he says â€Å"As I see it, the mingling and the mixing of race is a sign that we are evolving toward a higher, more integrated state as a culture. One indication of this is the fact that, as the French theologian Teilhard de Chardin put it, union differentiates. â€Å"The smaller the differences are between people, the more they insist on them. † â€Å"Anthropologists have long observed that as people and cultures evolve, they become more and more distinctive. They dont shed the qualities that make them unique, they refine and develop them. Diversity appears to be a function of social evolution. † â€Å"Of course, diversity doesnt mean a thing if it doesnt challenge us to be more open-minded and inclusive. All too often, what passes for diversity are merely brown, black, and white versions of the same political ideology. There will always be those who overemphasize our diversity and fail to appreciate our essential unity, just as there will always be those who overemphasize our unity and fail to recognize the virtues of diversity. Its a delicate balance. Our founding fathers captured this tension in our national motto, E Pluribus Unum — from the many, one. Its the great paradox of America: what we have in common is diversity. When the founders laid out Americas first principles two hundred years ago, they took inspiration from the Iroquois Indian Confederacy. The Indian tribes modeled this principle of unity in diversity by retaining their individuality while at the same time belonging to a common network in the name of progress and mutual protection. † America can benefit from diversity when Americans are taught that all human beings are equal. Education is the key to this perfect diversity. Yes, education of our children, but why not education of their parents as well? Parents prejudice has been passed down to. How can society foster a climate of acceptance and cultural pluralism in the United States? According to: MEDIA, CULTURAL DIVERSITY AND GLOBALIZATION: CHALLENGES AND OPPORTUNITIES Zayani, Mohamed, PHDView Profile. Journal of Cultural Diversity18. 2 (Summer 2011): 48-54. Fostering an environment that is tolerant of and conducive to cultural diversity is necessary for upholding democracy in an age dominated by information and communication technologies. In democratic societies, media have been central to the democratic process, giving an outlet to diverse voices and channeling diversity into a process of democratic integration or public opinion and will formation. A free debate is necessary to reach an integrative unity, and media pluralism goes a long way toward achieving such a goal (Tehranian, 1999). In much the same way freedom of expression is important to assert cultural and individual identities, access to information is important for an active participation in decision making and contribution to democratic processes. Although media plays a vital role in society fostering a climate of acceptance and cultural pluralism in the U. S. it still must begin with education. The Government will have to begin a campaign in the nation’s schools and provide education for parents as well. Parents that have been taught prejudice and to deny acceptance and cultural pluralism. Many of these parents, especially in the South, have been taught that African Americans are a lesser human race, the same for any race or culture except the white race. The prejudice has also been taught to the African American children as well. The thinking that all White people are racist and prejudice has been passed down from generation to generation of African Americans as well as white Americans. Spanish/Mexican Americans are taught the same thing and many prejudice white Americans teach this negativity about any race that is not white. These people have some where gotten the idea that the white race is superior to any other race, this can just not be ignored by the Government. It must start with our children and a campaign for them and their parents as well. Then the media could come in at this point and focus on the greatness of such teaching. In what ways does the media perpetuate stereotyping and prejudice? Provide examples to support your assertion. â€Å"The pace with which media have been changing over the past few decades is phenomenal, to say the least. The increased global connectivity along with the convergence of communication infrastructures, media content and electronic devices have dramatically changed the way we experience media and interact with it (Jenkins, 2006). More than ever before, there has been an exponential multiplication of information and communication technologies and growth in media services and modes of delivery. For Tehranian (1999), the changes in technology, the transformation of media and the globalization of communication have a strong bearing on the ability of individuals and groups to safeguard diversity. Three interrelated types of media can be identified with different implications: Macromedia of communication (which are associated with global satellite and computer networks, trans-border data flows, scientific and professional electronic mailing, and commercial advertising) support the globalization of national markets, societies and cultures, though they privilege the power centers more than the periphery; Mesomedia of communication (such as the press, print media, audio-visual media, the film industry, and news agencies) are usually under the control of national governments or commercial and pressure groups and, as such, function mostly as agents of national integration and social mobilization; and Micromedia of communication (such as the telephone, copying machines, audio and video recorders, tapes, PCs, and the Web) have primarily empowered the centrifugal forces of dissent at the peripheries of power. They provide channels for counter-hegemonic projects of cultural resistance, socio-political participation and autonomous development. The affordability and accessibility of micromedia are not without implication on world peripheries which have increasingly been focusing on modernization, indigenous development, cultural identity, and political communication formation (Tehranian, 1999). † This from MEDIA, CULTURAL DIVERSITY AND GLOBALIZATION: CHALLENGES AND OPPORTUNITIESZayani, Mohamed, PHDView Profile. Journal of Cultural Diversity18. 2 (Summer 2011): 48-54. The effect of media is neither monolithic nor uniform. Media plays a central role in fostering the effect of the culture industry; they shape our relationship with each other. Individuals have developed a taste for what media shows, we as a nation consume what media promotes, and it seems that we as a nation act with the information media reveals, we also interpret things by what the media communicate to us. In what ways does the media help foster appreciation for diversity? Provide examples to support your assertion. Fostering an environment that is tolerant of and conducive to cultural diversity is necessary for upholding democracy in an age dominated by information and communication technologies. In democratic societies, media have been central to the democratic process, giving an outlet to diverse voices and channeling diversity into a process of democratic integration or public opinion and will formation. A free debate is necessary to reach an integrative unity, and media pluralism goes a long way toward achieving such a goal (Tehranian, 1999). In much the same way freedom of expression is important to assert cultural and individual identities, access to information is important for an active participation in decision making and contribution to democratic processes. This from MEDIA, CULTURAL DIVERSITY AND GLOBALIZATION: CHALLENGES AND OPPORTUNITIESZayani, Mohamed, PHDView Profile. Journal of Cultural Diversity18. 2 (Summer 2011): 48-54. The media helps foster an appreciation for diversity when the owners, reporters, journalists, and so forth all have an agenda to do so. We also have to look at what the owners of a station, reporters, and other employees believe themselves. If they appreciate diversity themselves then they are more likely to promote diversity. For example: Take a white reporter and give him the assignment of reporting on diversity. His report is going to be based on what he believes. If he has an appreciation for diversity then he will help to foster that. But if he is prejudice and does not support the coming together of races and cultures as well as immigration, then his report is going to reflect that. The sad thing is if his report is negative he will impact many people just due to the fact that people have their favorite news and other media channels. If he supports diversity he will win over many or at least make many start thinking about their own beliefs and feelings on the matter. How might individuals and the United States work together to reduce prejudice and increase appreciation for diversity? According to Building One Nation: A Study of What is Being Done Today in Schools, Neighborhoods, and the Workplace. â€Å"Race has played a paradoxical role in American society since the founding of the country. While our racial and ethnic diversity has been a source of great strength, it has also been our central moral challenge. Our nation has made great strides in addressing prejudice and discrimination during this century. Laws that denied citizenship to people because of their race or ethnicity have been repealed. Discrimination at the ballot box and in housing, employment, education, and public facilities is illegal. Segregated lunch counters, movie theaters, water fountains, and restrooms are no longer part of the American landscape. Racial tolerance and understanding have increased manyfold. At the same time, research and everyday experience demonstrate that discrimination continues to infest American society, resulting in lost opportunities for too many individuals. † To make changes we as individuals and the United States as a Country must work together to reduce prejudice and increase appreciation for diversity. The first thing we must do is to bring these issues to light by discussion. Without these issues being discussed by individuals and the United States it will never be addressed. We must also increase intergroup contact situations. We must create intergroup panels of mixed racial and ethnic backgrounds. From these discussions the debate must be discussed in detail among the groups. Through this discussion changes must be made in institutions, schools, churches, and other group forums. If we implement these things we must implement them to each individual group at age appropriate levels. â€Å" Educational Approaches And Strategies (K-12) A school is a natural setting in which to forge enduring bonds among children from different backgrounds. Research primarily in integrated educational situations clearly demonstrates that when individuals are permitted to deal with one another across racial and ethnic lines in cooperative, equal-status activities with plenty of room for one-on-one exchanges and with support from authority figures, there is an excellent chance that positive intergroup relations will evolve. In this section we consider numerous strategies for improving the rapport among children in Kindergarten through high school, under the following headings: Curriculum Reform Training and Retraining of Teachers School Desegregation Cooperative Learning Paired Programs Conflict Resolution Youth Leadership Training in Desegregated Settings. Diversity In Higher Education Given the level of segregation in our nations communities as well as in our primary and secondary schools, many students meet across racial lines for the first time when they reach college. Colleges and universities therefore play a pivotal role in conveying an appreciation of American diversity and in breaking the cycle of intolerance. Educational Approaches And Strategies (K-12) A school is a natural setting in which to forge enduring bonds among children from different backgrounds. Research primarily in integrated educational situations clearly demonstrates that when individuals are permitted to deal with one another across racial and ethnic lines in cooperative, equal-status activities with plenty of room for one-on-one exchanges and with support from authority figures, there is an excellent chance that positive intergroup relations will evolve. In this section we consider numerous strategies for improving the rapport among children in Kindergarten through high school, under the following headings: Curriculum Reform Training and Retraining of Teachers School Desegregation Cooperative Learning Paired Programs Conflict Resolution Youth Leadership Training in Desegregated Settings. Diversity in Higher Education Given the level of segregation in our nations communities as well as in our primary and secondary schools, many students meet across racial lines for the first time when they reach college. Colleges and universities therefore play a pivotal role in conveying an appreciation of American diversity and in breaking the cycle of intolerance. † This according to: Building One Nation: A Study of What is Being Done Today in Schools, Neighborhoods, and the Workplace. We must also intergrate neighborhoods and make them more diverse. This is another area where the United States and individuals must come together to discuss and come up with plans to intergrate neighborhoods. How might a person change their own behaviors to be more inclusive and pluralistic? People can change their own attitudes by educating themselves. They can also inter-relate with diverse groups of people, different racial groups and different ethnic groups. People can start by going to their children’s school and meeting all of the classmates. Parents can encourage their children to interact with all students in their class. When parents give their children parties they can make sure that they and their children invite individuals from all races and ethnic groups. Adults can also have intergroup relations in the workplace. If a person wants to make a change the workplace would be a great place to start. Individuals could take the initiative to have conversations with individuals of different races or ethnic backgrounds. They could start inviting those of different racial and ethnic groups to have lunch with them. There are many things that individuals can do to change their own behaviors and include multi-cultural individuals into their own daily lives. The question is Are they willing to make the change? Sources and References: http://www. americanprogress. org/issues/race/report/2011/10/18/10477/progress-2050/b http://www. ask. com http://www. scottlondon. com/articles/newface. html http://search. proquest. com. ezproxy. apollolibrary. com/docview/884629314? accountid=35812 MEDIA, CULTURAL DIVERSITY AND GLOBALIZATION: CHALLENGES AND OPPORTUNITIES Zayani, Mohamed, PHDView Profile. Journal of Cultural Diversity18. 2 (Summer 2011): 48-54. http://www. civilrights. org/publications/reports/building_one_nation/.

Irrigation as a Tool for Frost and Freeze Protection Essay -- Agricult

For years now farmers and researchers have understood the value of applying water to crops during periods when the temperature drops below 32oF (0oC). The temperature of 32oF is the freezing point of water and is the temperature at which crops start to become damaged due to the formation of ice crystals in their tissue cells. The point that this starts to occur is considered the crops critical temperature. The critical temperature usually is slightly lower than the freezing point of water and depends on the duration at the temperature. For example, in citrus the critical temperature at four hours is 28oF. This means that a citrus tree can stand a temperature of 28oF for four hours before sustaining damage. After four hours the damage is proportional to the time that the temperature remains below the critical temperature. Temperatures below 28oF for a short period of time (one or two hours) will cause only minimal damage. Temperatures over 28oF can be tolerated for extended periods of time with only minor damage (partial leaf burn, partial defoliation, etc., but no wood damage). Other factors such as stage of growth (if the plant is in early stages of growth or mature), fruit set (whether the crop is still on the plant or not), dormancy (whether the plant is actively growing or is dormant), plant water content (whether the plant is under water stress or not) and overall plant health will influence the critical temperature for a specific crop. There are three ways that water can transfer heat for freeze protection. The first way is through radiation. Water pumped from wells will be introduced into the field at a much higher temperature than the surrounding air temperature (in Florida the temperature for water coming from a well is... ...rmittent coverage. References Hochmuth, G.J., S.J. Lacascio, S.R. Kostewicz, and F.G. Martin. 1993. Irrigation Method and Rowcover Use for Strawberry Freeze Protection. J. Amer. Soc. Hort. Sci. 188(5):575-579. Miller, F. 1977. College Physics. Harcourt Brace Jovanovich, Inc. New York. Parsons, L.R., and T.A. Wheaton, 1987. Microsprinkler Irrigation for Freeze Protection: Evaporative Cooling and Extent of Protection in an Advective Freeze. J. Amer. Soc. Hort. Sci. 112(6):879- 902. Parsons, L.R., T.A. Wheaton, N.D. Faryna, and J.L. Jackson. 1991. Elevated Microsprinklers Improve Protection of Citrus Trees in an Advective Freeze. Hortscience. 26(9):1149-1151. Rieger, M., F.S. Davies, and L.K. Jackson. 1986. Microsprinkler Irrigation and Microclimate of Young Orange Trees During Freeze Conditions. Hortscience. 21(6):1372-1374.

Marketing Plan on Product Coca-Cola

Assignment Marketing Plan On (Product Coca-Cola) Prepared by Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : 0000000 Group- Leo Marketing Management Sec-1 Submitted to Mr. Rumman Hassan Lecturer School of Business Independent University, Bangladesh 25th April, 2006 25 April, 2006 Mr. Rumman Hassan Course Instructor Marketing Management School of business IUB, Dhaka-1212 Sub: Letter of transmittal Dear Sir, It’s our great pleasure to submit you this report on Market plan of Coca-cola. We have got a great experience while working on this report. We would like to leave this report to your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us any thing about this report and it will be a great pleasure to work with you again in future. Sincerely yours Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : Group- Leo Table of Contents Page number Acknowledgement ——————————————————————— 5 Executive Summary ——————————————————————-6 Introduction —————————————————————————-7 Beginning of the project ——————————————————–7 Preface ————————————————————————â⠂¬â€7 Company Overview ——————————————————————- 7-8 History —————————————————————————7 Coca-Cola Company in Bangladesh —————————————–8 Mission Statement ———————————————————————8 Motto of Coca-Cola: ——————————————————————–9 Strategic Goals —à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€-9 Short term ————————————————————————9 Long term ————————————————————————9 Situational Analysis ——————————————————————– 10-14 Product Definition —————————————————————10 Brand Name of Coca-Cola ——————————————————-10 External Factors —————————————————————– 11-12 Demographic ————————————————————–11 Social Factors ————————————————————11 Political Influence ———————————————————12 Competitors —————————†”———————————12 Government —————————————————————12 Internal Factor ——————————————————————- 13-14 Human Resource Management ———————————————13 Technology —————————————————————-13 Management Levels ——————————————————–13 Financing Capaci ty ——————————————————–14 Marketing Department —————————————————–14 Brand Building Efforts ————————————————————— 14-15 Relationship Building Effort ————————————————– 14 Building Values ——————————————————————-14 Target Market ———————————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€15 Consumption Rate ———————————————————————-15 Strategic Group Map of competitors in the beverage industry —————16 SWOT Analysis ————————————————————————-17 Critical Success Factors ————————————————————— 17-21 Strength ————————————————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ 7-18 Patent ———————————————————————17 Own production plant —————————————————– 17-18 Research & Development ————————————————-18 High market share ——————————————————–18 Brand image ————————————————————– 18 Weakness ————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 18-19 Don’t sell on account ——————————————————18 Less motivation down stream ———————————————-19 Insufficient advertisement ————————————————-19 Not skillful village distributor ———————————————19 Overconfidence in their product ——————————————-19 Opportunity ———————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€-20 High growth rate ———————————————————-20 Huge local market ——————————————————–20 Acceptance of Pet bottles ————————————————–20 Good relationship with the distribution channel —————————20 Good relation with the Government —————————————20 Threats ——————————†”——————————————21 Other existing company —————————————————21 Good taste of competitors ————————————————-21 Political instability ——————————————————–21 Better professional promotion of competitor ——————————-21 Maslow’s Hierarchy of Needs ——————————————————–22 Marketing Mix ————————————————————————– 22-26 Product ————————————————————————–22 Price ——————————————————————————23 Distribution Channel —â €”——————————————————24 Promotion ———————————————————————– 24-26 Promotional activities of Coca-Cola —————————————24 Sales Promotion ———————————————————–25 Advertising —————————————————————-25 Public Relation ——————————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€26 Strategy Alternatives ——————————————————————26 Strategy Recommendations ———————————————————-26 Brand Element Choice Criteria —————————————————– 27-28 Exorability ———————————————————————–27 Meaningfulness ————————————————————â €”—27 Transferability ———————————————————————28 Adaptability ———————————————————————–28 Protect ability ———————————————————————28 Marketing research ——————————————————————-29 General objective ——————————————————†”———29 Specific research ——————————————————————-29 Data collection ——————————————————————29 Bibliography: ————————————————————————-29 Acknowledgement First of all, we would like to thank our lecturer Mr. Rumman Hassan; we are grateful to him for his cooperation in preparing this report. His proper guidance & helpful attitude help us to make this report. We like to thank Mr. M. A. Majed manager (statistics) of Tabani Beverage Company limited from whom we collected all the information. We offer special thanks to Mr. Shah Suja of Abdul Monem Ltd who really helped us by giving some information, which is required for our project. We also like to thanks Mr. Mustafir rahman who is a student of IUB & at the same time he is a distributor of coca-cola in Maymanshig districts who helps us to provide information. Executive Summary More than a billion times everyday, thirsty people around the world reach for beverages for refreshment. All around the world, drinking beverage is like an entertainment for people. Soft drinks are considered as consumer products. All round the world we can see a different marketing phase used by the beverage producing companies but in Bangladesh it is a little different. The companies do not directly sell their products to the end consumers. Companies such as Soft Drinks (Coca-Cola, Pepsi, RC-Cola, Uro-Cola, Virgin, etc), Mineral waters (Fresh, Mum, ACME and etc), Juices (Pran, Danish, Sezan, etc) are dependents on the distribution channels for making their products reach the final consumers. As the companies are not making the people aware about their beverage through directly selling it to them, they use other media and means to make its customers know about their products. They use the advertisements as one of the most important promotional tools. Along with advertisement they also use other promotional tools. We have done a study on Coca-Cola Company with the aim to learn about the different marketing prospects in Bangladesh and our selected product is Coca- Cola. Like always the company is doing quite well although at the current moment RC-Cola is dominating the market a little more than Coca-Cola. Still Coca-Cola has more market share than its competitors. Coca-Cola has an effective marketing and advertising campaign. As the company does not have that skillful village distributor they cannot reach out to a lot of people. There are lots of recommendations which are provided for the improvement of the functionality in the marketing sector The company’s investment in local communities in over 200 countries totals billions of dollars in jobs, facilities, marketing, purchase of local goods and services and most importantly the local business partnership. Introduction Beginning of the project We are students of MKT-302 â€Å"Marketing Management†. Our faculty Mr. Rumman Hassan, Lecturer, School of Business, Independent University, Bangladesh has assigned to us this report writing as a part of our course study. We are sincerely thankful to him for assigning or group such type of a project work in a group of four members. Preface In the past we had only two foreign companies in the production of beverages. One is Coca-Cola Company and the other Pepsi. In the recent years there is a change that we all can see. Some newer companies have entered into this market. Still Coca-Cola is holding on to its position in terms of its market share and market position. Like always it has got the same tremendous response from the people in Bangladesh. Previously it used to dominate a little more than what it does today. After the introduction of RC-Cola, a sister concern of Partex group they have seen a little down fall in their market share. As people are getting more choice many of Coca-Cola’s customers have diverted to RC-Cola beverages. Still with the company’s ever attracting advertise they have been able to hold on to most of its customers. They also serve to their customers the best quality beverage. Company Overview History The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola was established in May 1886 when a pharmacist Dr. John Styth PEMBERTON first produced syrup in a three-legged brass pot in Atlanta, Georgia backyard. Coca-Cola first bottled in 1894. Large scale bottling was only possible in 1899. They marketed and distributed the product in specific territories. Coca-Cola Company in Bangladesh Even before our independence of Bangladesh the Coca-Cola Company has started its operation in Bangladesh. Coca-Cola started its operation under a franchise agreement. In Bangladesh there are two franchisees conducting operation on behalf of Coca-Cola Company. One is Tabani Beverages Company Ltd and the other Abul Monem Ltd. Tabani Beverage was established in 1963 at 257, Tejgaon, Dhaka. It had a rated capacity of 50 BPM on and acre land area. After independence, in 1972, the plant was handed over to Bangladesh. Freedom fighter welfare trust under the ministry of industry with the increase of gradual market demand in 1985 transferred and newly installed the plant with an increased capacity of 250 BPM at Mirpur on seven acre land area. In 1993 a new plant with 500 BPM capacities was established just beside the previous plant. Now the total production line capacity of the company is app. 830 BPM. Tabani beverage produces 175 ml, 250 ml, 50 ml and 1000 ml glass bottle. They supply Coca-Cola drinks to Dhaka and Rajshahi divisions. Other than Tabani beverage the other franchisee of Coca-Cola Company is Abul Monem company ltd. In 1982 Abul Monem started their operation after they acquired the plant of K. Rahman & Company. In 1987 the company made an aggressive move to expand their market. They installed new H & K bottling line along with and installed capacity of 450 BPM at Comilla. Furthermore they company established another plant Chittagong. The state of the art bottling plant with an installed capacity 600 BPM is the most modern plant in the country and is equipped with the straight-line-technology from KHS German. Abul Monem produces the PET Bottles, CANS and GLASS Bottles of a newly introduced product. Mission Statement Respect for labor and a human right is the fundamental to Coca-Cola Company’s principles for conducting business around the world. We treat our employees in more that 200 countries in which we do business in fairness, dignity with respect. Or bottling partners and we operate in accordance with local laws and contribute to the communities. Ultimately, a company’s identity is measured by how it connects with people and with the world around it. That is why The Coca-Cola Company’s mission is articulated as a promise. The Coca-Cola Company exists to Benefit and refresh everyone it touches. All of our success, both past and future, is a product of this promise. Our growth hinges upon our ability to build and nature relationship-with consumers, customers, bottling partners, suppliers, government agencies, communities, employees and share holders. Further, as we help to build thriving communities all around the world, we seek to ensure a healthy and sustainable marketplace for our beverages-today, and far into the future. Motto of Coca-Cola: Through out the history of the world’s most popular soft drink, advertising for Coca-Cola has followed the trends of time. Coca-Cola’s advertising slogans are memorable and create lasting impressions. Since the first slogan was introduced in 1886 ‘Delicious and refreshing’. The overall theme has been refreshment- one of the pleasant things in life, distinctive and available nearly everywhere. Motto followed the lead to make Coca-Cola the best known soft drink in the world. Today, motto for Coca-Cola and the company’s other products are carefully aimed towards individual tastes while understanding the universal appeal of refreshment. And very appropriately, the company has globally launched its new motto Theme –â€Å"Enjoy Coca-Cola†. ‘Coca-Cola motto’, the world’s best-known consumer product demands the talents of professionals in many different areas. The mottos that has used till now are: â€Å"Dil thanda to duniya thanda† Strategic Goals Short term To create Quality, Service, Cleanliness and Value in their current product† Long term To acquire the position as a market leader of the beverage industry in Bangladesh by producing & serving high-quality and high value-added soft drink. Situational Analysis Product Definition Coca-Cola is consumer product because final consumer for personal consumption buys it. It also falls under the category of Convenience product, which requires very little planning, Little Comparison, low customer involvement, low price. It widespread distribution at convenient place makes it easier for the consumer to purchase the product. Coca-Cola has different sizes. They have 1 liter glass bottle as well pet bottle. Coca-Cola also has 175 ml and 250ml glass bottles. In addition, they also have 1. 5 liter of pet bottle and in the recent past they introduced into the market 2 liter pet bottle coke. It has also 250ml of can coke. Brand Name of Coca-Cola Coca-Cola Has become one of the most popular and widely known Brand roduct in the world It has high brand equity, and because of its high brand loyalty, name awareness, Perceived quality, strong brand association and other assets such as patent trademark and channel relationship. The Coca-Cola brand is value at $ 70 billion. Here we are dealing with tow most important situational factors- External & Internal factors. Some important determinants for this situation analysis are as follows: |EXTERNAL FACTORS |INTERNAL FACTORS | |1. Demographics |1. Human Resource Management | |2. Social Factors |2. Financial Capacity | |3. Political Influence |3. Technology | |4. Competitors |4. Management Level | |5. Government |5. Marketing Department | Table 1: situational factors External Factors Demographic Demographic is the study of people’s vital statistics such as their age, race, ethnicity and location. It is an uncontrollable factor in the external environment. Demographic is very important for marketing managers. After survey we find that teenagers are the prime consumer of Coca-Cola products, rather than the people at the age group of 60. Coca-Cola does not have an effective and fast distribution channel in the villages of Bangladesh. Their competitors have an upper hand in this zone. From the demographic point of view we have done a survey on the population who consume more Coca-Cola. |Age Limit |Percentage of Consumer | |Below 10 |10 | |11-15 |20 | |16-20 |23 |21-25 |18 | |26-35 |14 | |36-45 |11 | |45 and above |04 | |TOTAL |100 | Table 2: Source [Tabani beverage Ltd] Social Factors The most difficult external factors for marketing managers to forecast control or incorporate into marketing plans is the social factor. Social factors include our attitudes, values and lifestyle. According to the company’s mission statement or other statements it is clear that they do not use any such ingredients (e. g. Alcohol), which, contradict to our perception, values of Islamic religion or any other norms, and believes. Political Influence In Bangladesh hartal is a part of our life. Like all other third world counties we have political problems too. The marketing manager of Coca-Cola Company generally sells Coca-Cola 8,000 cases (1 case = 24 bottles) per day but during hartal time the company faces a great loss as they cannot transport their products to the market. Other than hartals they seem to have lesser problems regarding the political condition of Bangladesh. Competitors Pepsi is a very powerful brand name and is one of the biggest competitors of Coca-Cola. They compete with Coca-Cola throughout the world and it is no different in Bangladesh. At the current moment RC- Cola is a very big brand name in Bangladesh and is the greatest rival for Coca-Cola in Bangladesh. Mountain Dew is a new brand and is a threat for Coca-Cola. RC beverages with the brand image that Partex holds in this country RC beverage easily became a big competitor for Coca-Cola. RC’s market share is increasing which in not a good sign for Coca-Cola. Mineral water such as Mum, Fresh, ACME also a competitor of Coca-Cola. Different kinds of Juice also compete with soft drinks. Government Coca-Cola has been in business in Bangladesh for a long time but still today there is no record of the company being in any conflict with the government. Coca-Cola always tries to follow the government rules and regulation and they always pays the government the taxes and tariffs while bringing in their raw materials from their Parent Company. Internal Factor Human Resource Management Human resource management refers to the system that influences employee’s behavior, attitudes and performance. The roles of the Human Resource in Coca-Cola Company are as follows: †¢ Change Agents †¢ Choose a Strategic Partner †¢ Expert Administration Body †¢ Recruit Skilled and Efficient Employees Technology Like all other companies, for Coca-Cola, technology is the most important factor. Coca-Cola uses very high-tech machines for its production. In 1993 a new plant with 500 BPM capacities was established just beside the previous plant. Now the total production line capacity of the company is app. 830 BPM. In 1987 the Abul Monem Company installed new H & K bottling line along with and installed capacity of 450 BPM. The state of the art bottling plant with an installed capacity 600 BPM is the most modern plant in the country and is equipped with the straight-line-technology from KHS German. Management Levels Coca-Cola Company has three management levels: †¢ Strategic level: The Production Procedure, HRM, Store, Finance, Quality Control is all under his control. Technical Level: They are responsible for the administration, production, sales & distribution of Coca-Cola products. Under production department they have quality managers; under brand manager they have brand officer and marketing officer. †¢ Operational manager: They are responsible for the distribut ion of the products and are responsible for al operational activities. Financing Capacity From the financial report of 2002 and 2003 we can conclude that the company has a very good and sound financial capacity. Coca-Cola has a very high level of income. Moreover they are successfully conducting their business all over the world. Marketing Department All their distribution & sales promotion falls under this department. Coca-Cola Company has the marketing intelligence. They do a survey in all over the market situation and then they decide what step they should take. During the off seasons the marketing managers takes some promotional activities and uses few strategies to maintain their economic growth rate. The promotional strategies they use are like giving gifts, coupons, scratch cards etc. Brand Building Efforts Relationship Building Effort As the world's largest bottler of liquid, nonalcoholic refreshment, we operate in markets with dramatically different consumer preferences, product delivery systems, economic conditions, and marketplace opportunities. Despite these variables, Coca-Cola Enterprises meets the needs of local customers and communities throughout its diverse territories with a strong commitment to local, community-based marketing and superior marketplace execution. These concepts, combined with our firm belief in a decentralized operating structure that places responsibility and accountability as close as possible to the customer, clearly distinguishes Coca-Cola Enterprises from other bottlers. Building Values The people of Coca-Cola Enterprises are the heart and soul of our business, building relationships with our customers and our consumers in the communities we serve. By putting people first, we hope to create value for everyone touched by our Company. We strive for an atmosphere in which all employees are comfortable being themselves – offering ideas, making suggestions, expressing views, and appreciating our shared and unshared differences – regardless of their age, race, gender, nationality, ethnicity, religion or sexual orientation. Target Market From the above table we can see that Coca-Cola Company’s main target audience is the teenage people (16-20). They aim their advertisement mostly at them. Then they target the age group of 11-15. They are also quite a significant consumer of Coca-Cola products. They hardly target the aged people. Their target is between the ranges of 11-35 years old population. Consumption Rate Figure 1: Consumption rate of Coca-Cola & other brands No matter how hot or â€Å"cool† the flavor feud becomes this summer; Coke won't be sweating it too much. Coca-Cola up 30 Tk to 40 Tk, the world's largest beverage maker, is still comfortably perched in its slot as the local market leader, according to Beverage Digest. Currently market share of product Coca-Cola is 23%. Comparing to other beverages Coca-Cola is the market leader product brand. Strategic Group Map of competitors in the beverage industry Figure 2: Strategic Group Map of competitors in the beverage industry Products in adversely affected strategic groups may try to shift to a more favorably situated group. Here in beverage industry entry barrier is low that’s why too much product are available. Currently Coca-Cola, Pepsi, RC-cola, Virgin cola stands in same strategic group. Here Coca-Cola is the leading product of the beverage market industry in both market share and revenue generation. Pepsi has 2nd largest market share but its revenue generation is less than RC-cola. RC-cola has low market share comparing Coca-Cola and Pepsi but revenue generation is high. In Beverage industry upper 10, RC orange are the worst revenue generation product. Mum mineral water has demand but that’s market share is also low comparing to Coca-Cola. In this figure u see strategic gap. No company wants of reached their product in that position because it is not possible low market share with high volume of revenue. On the other hand no company wants for a product with high market share but low revenue generation. SWOT Analysis Strengths |Weaknesses | |Patent |Do not sell on account | |Own production plant |Less motivation down stream | |Research & Development |Insufficient advertisement | |High market share |Not skillful distributor | |Brand image |Over confidence on their product | |Opportunities |Threats | |High growth rate |Other existing company | |Huge local market |Good taste of competitor | |Acceptance of pet bottles is higher than |Political stability | |bottles |Better professional promotion of other | |Good relation with distribution channel |competitor | |Good relation Govt. | Table 3: SWOT Analysis Critical Success Factors Strength Patent Patent is most important and powerful strength of Coca-Cola Company. It’s an intangible asset for the company. Coca-Cola Company is a very well established group not only in Bangladesh but also all through out the world. They have a strong brand image all over the world and the same follows in Bangladesh. First half of the Coca-Cola Company is trade marked as â€Å"Coca†, so nobody can use this name. Patent is their powerful strength because its carries their image as one of the most reputed producers of beverage in the whole world. Own production plant: Coca-Cola Company has their own production plant in Bangladesh-Tabani Beverage established their own production plant with the capacity of 250 BPM, and beside that they newly installed higher capacity of 500 BPM. So they don’t need to depend on others. They only import the Syrup from the patent company & produce it for production. Another franchisee, Abdul Monem Company Ltd. started bottling line with the capacity of 450 BPM. Furthermore, they installed the most modern bottling plant capacity of 600 BPM from KHS German. Research & Development: They have well-established research & development department where they research over their existing product concentration & try to develop it. They also do researching on different taste of their products. They have highly qualified employees for their research & development dept. High market share: They are the most prominent manufacturers among all the beverage company in Bangladesh. They have higher market share than their competitors. Coca-Cola captures a market share of 26% where as the other products of Coca-Cola Company has very little share compared to it. Their greatest rival in Bangladesh is RC-Cola, which has a market share of only 19%. This shows that Coca-Cola Company has a high market share. Brand image: They have the most dominant brand name all over the world; they made their image for their brand name â€Å"Coca-Cola†. Whenever people think about soft drinks, the first name that comes into their mind is Coke. This shows how popular they are and how strong is their brand image. Weakness Don’t sell on account: Coca-Cola Company doesn’t sell on account, whereas other companies like selling on account to their dealers. For not selling on account their profit margin tends to go down. Also, they are loosing their dealers and distributors. Other companies are attracting those distributors and as distribution channel is the only way that the company can use to reach its final consumers they are facing serious problems. Less motivation down stream: They are very steady flow motivators for their product. They motivate but not so strictly, mean not maintaining the time period†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ [Need more] Insufficient advertisement: In our country, Coca-Cola does not have enough advertisement promotion. Thus their competitors are professionally more advanced than them. Their customers are not properly informed. They think that their brand name would always do the trick for them. Due to less advertisement promotion they are behind their competitor. We hardly can find any advertisement of Coca-Cola in villages. So, many of the customers of that parts of Bangladesh are not having Coca-Cola. Not skillful village distributor: Coca-Cola does not have a good and skillful village distributor. Coca-Cola products can hardly be seen in village areas. Their advertisements are also hardly seen in those areas. The distributors are not promoting Coca-Cola products in villages, which their competitors are. Their distributors do not have outlets or any other such facilities, which could be promotional for the company’s products. Overconfidence in their product: Just from the point mentioned above we can know that the company has overconfidence over their product. As they are the first beverage producers in the world and has a very strong brand image and patent, the company thinks that they will be able to sell their products without too any promotional activities. Coca-Cola does not have too much advertisement and are also not willing to sell their products on account to their dealers. As such they do not have that good distribution channel outside Dhaka city. They think people would buy their products because of its brand name. Opportunity High growth rate: From its very inception in Bangladesh, Coca-Cola has a very potential market in our country because of its international reputation, quality and high acceptance among people of all ages. Coca-Cola does not have that good distribution channel outside Dhaka but now they are trying to get hold of better distributors and thus the village people can have access to their products. So it can be seen that in the near future they can have even a greater market share than today. Huge local market: The selling activities of Coca-Cola are very high in the local market than other existing company. They capture the whole market by giving the best quality to their customer and dealing professionally. Acceptance of Pet bottles: Coca-Cola launched attractive pet bottles, which is accepted by the entire customer, as it is portable and people are willing to buy these pet bottles rather than the bottles. So their effort to launch pet bottles is successful. Good relationship with the distribution channel: Coca-Cola Company and its distributor have a very good relationship with each other. They supply their product according to their needs. They promote their distribution channel through discount & allowances. They serve their dealers on time. Good relation with the Government: Good relationship with the Govt. is very important for any company to run its business. Threats Other existing company: The other rising companies are becoming threat for Coca-Cola. Opening of one company decreases 1% market share each year. Today RC Cola is a very reputed beverage producer and with their attractive advertisements and distribution channels they are at this moment in a better position then Coca-Cola and it is a big threat to them. Not only RC Cola but Pepsi, Virgin and euro lemon are also in this business. This means that consumers have more options to choose. Good taste of competitors: The other beverage company’s product is also coming up with the different taste like; mountain dew, URO cola with lemon, Fizz- UP, Pepsi has but Coca-Cola Company does not have any product like that in our country. So that it’s been a great threat for Coca-Cola. Political instability: Like all other companies Coca-Cola also faces a lot of problems regarding the political situation of our country. The political instability creates a lot of problems in the production of goods. Due to hartals, the transportation of their products is affected a lot. Better professional promotion of competitor: Competitors are becoming very professional with their advertising. RC Cola has designed a very attractive advertisement. They are using all well-known models like Nobel and Reshmi, who is an Indian model, for heir advertisements. Not only RC-Cola but also other beverage producers are using models and jingles for their advertisements. Coca-Cola on the other hand does not have that many advertisements an as such is being threatened by its competitors. There is a possibility that their competitors would capture greater market share through advertisements. Maslow’s Hierarchy of Needs In 1943, Abraham Maslow first published his famous â€Å"Hierarchy of Needs† to explain what energizes and directs human behavior. It is no accident that very successful brands, such as Coke, appeal too many of Maslow’s deficiency and growth needs and that these needs are linked to powerful emotions: †¢ Physiological Needs (Coca-Cola quenches thirst and hunger. It is† delicious†& â€Å"refreshing. †) †¢ Safety/Security Needs (Coca-Cola is safe to drink worldwide. It is unchanging: â€Å"Classic Coca-Cola. †) †¢ Belongingness Needs (You are part of a large group of people who love Coca-Cola. ) †¢ Esteem Needs (Coca-Cola is recognized as a premium soft drink worldwide. It also call to mind memories of â€Å"special times and places. †) †¢ Aesthetic Needs (All Coke ads and designs have a sense of order and beauty. †¢ Self-actualization Needs (On the Coca-Cola web site, there are many stories on how Coca-Cola has deeply affected people’s lives) Marketing Mix Product Our selected product is Coca-Cola. Coca-Cola has different sizes. They have 1 liter glass bottle as well pet bottle. Coca-Cola also has 175 ml and 250ml glass bottles. In addition, they also have 1. 5 liter of pet bottle and in the recent past they introduced into the market 2 liter pet bottle Coca-Cola. It has also 250ml of can Coca-Cola. What's in a Coca-cola †¢ Carbonated Water †¢ High Fructose Corn Syrup †¢ Caramel Color †¢ Phosphoric Acid †¢ Natural Flavors †¢ Caffeine Price The retail price of the beverage products are given below: Product Item |Quantity per pack |Price | | | 250 ml. |12. 00 Tk | |Coca-Cola |500 ml |20. 00 Tk | | |1000 ml. (Pet) |40. 00 Tk | | |1500 ml |50. 00 Tk | | |2250 ml |65. 00 Tk | | | 250 ml. |12. 0 Tk | |Sprite |500 ml |20. 00 Tk | | |1000 ml. (Pet) |40. 00 Tk | | |1500 ml |50. 00 Tk | | |2250 ml |65. 00 Tk | |Fanta | 250 ml. |12. 00 Tk | |RC- cola | 250 ml. | | |500 ml |10. 00 Tk | | |1000 ml. (Pet) |18. 00 Tk | | |1500 ml |35. 00 Tk | | | |45. 00 Tk | |Pepsi | 250 ml. |12. 00 Tk | | |500 ml |2 0. 0 Tk | | |1000 ml. (Pet) |40. 00 Tk | | |1500 ml |50. 00 Tk | | |2250 ml |65. 00 Tk | |7 up | 250 ml. |12. 00 Tk | | |500 ml |20. 00 Tk | | |1000 ml. (Pet) |40. 0 Tk | | |1500 ml |50. 00 Tk | | |2250 ml |65. 00 Tk | |Mum |500 ml |10. 00 Tk | | |1000 ml |20. 00 Tk | |Sezan juice |250 ml |15. 00 Tk | |Pran juice |250 ml |12. 00 Tk | Table 4: Source [Tabani beverage Ltd] Distribution Channel Figure 3: Distribution Channel The company will establish an extensive distribution channel for all brand of coca-cola company to make it available throughout the country. It will build six distribution centers (Agent) in the six divisions of Bangladesh: Dhaka, Chittagong, Sylhet, Rajshahi, Khulna, and Barishal. From these distribution centers, they will supply the coca-cola & other brands to different districts dealers. From dealers, the sales representatives will supply retail shops (small and mega) on the basis of their demand. The small traders will purchase Coca-Cola directly from the dealers. Promotion Promotional activities of Coca-Cola Promotion means activities that communicate the merits of the product and persuade target customers to buy it. According to Coca-Cola promotion is one of the major tools of marketing. A good way of promoting a product not only helps to influence and motivate people to buy it but also give a good impression about a company and it products. Sales Promotion Sales promotion includes marketing activities-other than personal selling, advertising, and public relations- that stimulates consumers, trade and dealer effectiveness. Sales promotion can be aimed at end consumers, trade customers, or company’s employees. Coca-Cola offers all of these sales promotions every year for various purposes. Coca-Cola s sales promotion tools include free samples. Sales promotion is generally a short run tool used to stimulate immediate increase in demand. Frequently Coca-Cola uses sales promotion to improve the effectiveness of their promotion mix ingredients, especially advertising. Research shows that sales promotion complements advertising by yielding faster sales responses. Advertising Advertising is a form of impersonal, one-way mass communication paid for the sponsor. Many different media may transmit it. Examples include television, radio, newspapers, magazines, books, billboards etc. Coca-Cola does advertise by these media as well. The Coca-Cola advertising usually follows a campaign process that consists of five phases: †¢ Determining the advertising objectives †¢ Setting the campaign budget †¢ Determining the message to be transmitted to the target market †¢ Selecting the message vehicle and †¢ Evaluating the campaign Advertising is one of the most important promotional tools among the promotion mix of a company, which is used in order to convey their message along with visual effect. Coca-Cola is number one global brand in soft drinks items. So it also uses media advertising in order to capture full market coverage through out the world. In case of any sort of advertising campaign or slogan i. e. he central theme of ad is the most important part advertisement along with its storyboard. In fact, ad campaign communicates the product message to its target customers. Public Relation Concerned about the public images, Coca-Cola often spend large sum of money to build a positive consumer i mage. Public relations are the marketing function that:- †¢ Evaluates public attitudes †¢ Identifies the policies and procedures of the company and †¢ Executes a program of action to earn public understanding and acceptance. A solid public relations program can generate favorable publicity also. Thus Coca-Cola now spends huge money in the game field such as football and cricket, Sponsoring for charity shows etc. Organizing the ‘Asian Test Cricket Championship’, Coca-Cola Companies of Bangladesh paid Tk4, 000,000 approximate only for the final match of this tournament. Strategy Alternatives †¢ Maintain existing strategies †¢ Consolidate resources to focus on the soft drink market and divest of other businesses such as fruit drinks †¢ Leverage brand equity and financial resources to accelerate global market penetration with a view toward long-term profits Strategy Recommendations †¢ Focus on global market expansion †¢ Leverage brand equity and financial resources to dominate the global market †¢ Consider divesting of fruit drink lines and then reallocating resources to dominate the global soft drink market Brand Element Choice Criteria Exorability Brand Element |Criterion | |Brand Name |Coca-Cola can be easily recalled and recognized | |Slogans |â€Å"Coca-Cola Enjoy† â€Å"Always Coca-Cola† â€Å"Pio Saar Uthake† â€Å"Thanda M atlab Coca-Cola† â€Å"Dil Thanda to | | |Dunia Thanda† â€Å"Thandar naam Coca-Cola† can be chosen to enhance brand recall and recognition | |Jingles |Jingle can be also memorable | |Package |Attractive color with different packaging which contain all the information to make the package | | |memorable one | |Logos & Symbol |Unique logo and style of it by using red and white color that creates attraction to it’s | | |consumers mind | Table 5: Source [Tabani beverage Ltd] Meaningfulness Brand Element |Criterion | |Brand Name | Name of Coca-Cola has come from coco leaves and cola nut. | |Slogan |Its slogan has excellent meaning which can convey a message to build association | |Jingle |Its jingle carries distinctive message to its customer | |Package |Its packaging color convey the meaning of joy and pleasure | |Logo & Symbol |Its logo & symbol is unique and different from its competitor | Table 6: Source [Tabani beverage Ltd] Transferability Brand Element |Criterion | |Brand Name |Coca-Cola is globally accepted Brand | |Slogan |Its Slogan is easily acceptable through out the world | |Jingle |Jingle is transferable according to the culture of the host country | |Package |Packaging color and style is attractive through out the world | |Logo & Symbol